Joanne has worked in trade marks for over 25 years, providing advice to local and overseas clients on a wide range of contentious and non-contentious issues. She specialises in development of international trade mark portfolios and policies for corporate clients, for creation, use and protection of trade marks. Her international clients include a major medical devices corporation, a USA consumer products group and an international electronic publishing company. Joanne also has close working relationships with leading IP law and attorney firms in Europe and the USA.
Managing IP's 2011 annual survey of IP firms included the following statement about FB Rice:
'FB Rice's strengths lie in patent and trade mark prosecution, but the brand also works with top-ranking law firms for contentious matters. The group has 16 partners and about 40 professionals and represents clients before both the Australian and New Zealand Patent Offices.'
Joanne has consistently been mentioned in the Managing IP's annual surveys:
2010
'Joanne Martin successfully defended an opposition by Bausch & Lomb for client Karl Storz GmbH & Co on its trade mark Storz logo.’
2011
'In a more than decade-old conflict, Joanne Martin is assisting Reed Exhibitions and Reed Elsevier Group against Reed Solutions over ownership of the Reed trade mark. Martin additionally defended Durst Motor & Electric Industries in an action by a German manufacturing company, Durst Phototechnik, to remove the former's trade mark registration. The parties entered a new settlement, where the client was able to keep its registrations.'
Her training on issues of branding and marketing, offers useful guidance for clients in industries as diverse as jewellery, automotive parts, database development, pharmaceutical and veterinary products and fashion design. Her tertiary studies in marketing, business development and management, together with specialist IP knowledge, ensures commercial pragmatism in her assistance to clients.
Joanne joined FB Rice in 1999 as a Senior Associate, and became a partner of the firm in 2001 and is located in our Sydney office.
