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The Australian manufacturing industry is exceptional for its adaptable and responsive capabilities. In order to succeed, it innovates and responds to new technology development, market insights and distribution imperatives.

In this webinar, we follow the journey of how a tech start-up evolved from a manufacturer’s insight. How spotting a need in the market and identifying the potential of navigation technology used in the aviation industry led to the creation of a disruptive medical device company.

We will explore the manufacturing development journey in terms of:

  • Market insights – how to establish if there is value in your idea.
  • Protecting the idea – what are your intellectual property rights and obligations?
  • Funding the idea – how can you offset R&D costs?
  • Commercialising the idea – how to take a great technology to market.

Date: Tuesday 22 September

Time: 12:00-13:00 AEST

Place: Online webinar via Zoom

Cost: FREE


Madeleine Kelly, Partner - FB Rice

Madeleine’s practice includes providing strategic advice and building and managing IP portfolios in areas of technology including fintech, AI, electronics, telecommunications, medical devices and e-health.

Prior to joining FB Rice, Madeleine gained considerable experience as a European (and Irish) patent attorney. By leveraging her local and international expertise, Madeleine crafts patent specifications and submissions that lead to consistently successful outcomes for her clients.

She represents a broad range of clients from individual inventors, start-ups, and SMEs, to universities and multi-national corporations. Approachable and authentic, Madeleine takes time to truly understand what they are looking to achieve, with many appreciating in particular her ability to provide well-structured and highly relevant advice, clearly and concisely.

Kate Mahady, Director R&D Tax Consulting - FB Rice

Kate has almost 20 years' experience in Research & Development Tax incentive consulting in 'Big 4' accounting firms with strong experience in advising a broad range of technology based companies from start-ups to large multinationals.

Kate's expertise lies in understanding and applying the complex R&D Tax Incentive legislation across industries to help clients achieve robust and supportable R&D tax claims. Over her time working with R&D tax, Kate has worked across industries including biotechnology, engineering, energy and resources, manufacturing and information technology.

Kate is dedicated to assisting Australian companies navigate the complex R&D tax landscape to provide maximised, supportable claims to enable them to fund further research and development projects.

Adam Donath, Business Development - Hydrix

Adam is an experienced Business Development Specialist with deep experience in new product development in the medical and life science industries, particularly in the US and EU.
In his role, Adam guides clients through the product development lifecycle, while constructing executable development strategies that balance often competing needs.

Adam has worked with a wide range of companies across private and government sectors, from start-ups to multi-national diagnostic corporations. He is recognised for his hands-on knowledge of complex, multi-discipline, regulated product development and ability to capture and communicate both a clear product vision and development strategy that addresses all stakeholders.

Bill Hill, CEO - Gyder Surgical

Bill is CEO of Gyder Surgical, a start-up medical device company commercialising a new surgical navigation system to assist surgeons accurately position artificial hips during hip replacement operations.

Bill is a senior executive with over 25 years of experience in leadership roles focused on developing and commercialising new products. Before Gyder Surgical, Bill held roles at Hydrix, where he was General Manager of Strategic Business Development, and at Invetech, where as Director of Product Innovation he led teams that designed award-winning products for companies like Coca-Cola and Philips.

Bill was a member of the National Executive for the Australasian Industrial Research Group 2015-2017 and an Expert Peer Reviewer of the National Health and Medical Research Council (NHMRC) Development Grants in 2014-2016.