Patent & Trade Mark
Joanne Martin
Joanne Martin

Level 23, 44 Market Street
Sydney NSW 2000
Tel +61 2 8231 1030
Fax +61 2 8231 1099
Recent Publications
12 Feb 2018
We are thrilled that the 2018 edition of WTR 1000 - The World's Leading Trademark Professionals has acknowledged Partner Joanne Martin and Senior Associate Michael Seifried for their expertise in Trade Marks.

06 Dec 2017
For entities that use colour as the cornerstone of their corporate identity and to differentiate their products and services from their competitors, the question will arise as to whether to embark on, the not easy task, of obtaining registration of their colour mark.

05 Oct 2016
Australian businesses have developed a sophisticated understanding of trade mark protection in China, however protection and enforcement can still bring surprises. As Australia’s trade with China continues to grow, the need for clever strategies for brand protection also grows.

Joanne has worked in trade marks for over 25 years, providing advice to local and overseas clients on a wide range of contentious and non-contentious issues. She specialises in development of international trade mark portfolios and policies for corporate clients, for creation, use and protection of trade marks as well as oppositions work. Joanne represents a robust network of global brand names including a major medical devices corporation, a USA consumer products group and an international electronic publishing company. Joanne also has close working relationships with leading IP law and attorney firms in China, Europe, Canada and the USA.

As the leader of our Trade Marks group, Joanne led the team to a Tier 1 ranking for prosecution from Managing IP in 2015, 2016, 2017 and 2018. The team was also successful in the 2015 Corporate INTL Legal Awards category: Contentious Trade Mark Opposition Law Firm of the Year in Australia as well as the ACQ Law Awards 2014: Contentious Trade Mark Opposition Law Firm of the Year. Joanne has been nominated, alongside three others, for Most Client Focused IP Specialist in the 2017 Financial Review Client Choice Awards.

In 2016 and 2017 Joanne was ranked by MIP in the top 250 female IP practitioners worldwide, and one of the 8 leading IP women practitioners within Australia. She is also listed as a Trade Marks Expert in the 2016 Guide to the World's Leading Women in Business Law.

Her training on issues of branding and marketing provide useful guidance for clients in industries as diverse as jewellery, automotive parts, database development, pharmaceutical and veterinary products and fashion design. Her tertiary studies in marketing, business development and management, together with specialist IP knowledge, ensures commercial pragmatism in her assistance to clients.

Clients commend Joanne for her timely but thorough and creative approach to difficult IP cases, thinking strategically to allow foresight of problems and developing neat and commercial solutions. She also has a great talent for smoothly negotiating and achieving settlement of oppositions and contentious matters, with her assertive communication and leadership skills and a clear focus on the matters at hand.

Joanne is known within the firm for her pro bono work with clients such as Cystic Fibrosis Australia, The Smith Family and Westmead Hospital. She believes that community caring and compassion is good for and improves society.

Joanne is a registered Australian and New Zealand Trade Marks Attorney located in our Sydney office, and is a member of our Executive Board.

  • Bachelor of Arts from the University of Sydney
  • Master of Commerce from the University of New South Wales
  • Diploma of Laws from Solicitors Admission Board
Key Areas of Expertise
  • Green technology products
  • Jewellery design and manufacture
  • Automotive parts and accessories
  • Pharmaceutical and veterinary products
Industry Focus

Professional Affiliations

  • Registered Trade Marks Attorney
  • Solicitor of the Supreme Court of New South Wales
  • Fellow of the Institute of Patent and Trade Mark Attorneys of Australia (IPTA)
  • Member of International Trade Mark Association
  • Member of the Intellectual Property Society of Australia and New Zealand (IPSANZ)
  • Member of the Law Society of New South Wales
  • Member of the Asia Pacific Professional Services Marketing Association
  • Member of the Women’s Law Association of NSW, Inc
  • Member of the Australian Institute of Company Directors