Patent & Trade Mark
Level 23, 44 Market Street
Sydney NSW 2000
Tel +61 2 8231 1030
Fax +61 2 8231 1099
Joanne Martin – Partner
Joanne Martin is a partner in the Sydney Trade Marks team. She has worked in trade marks for over 25 years, providing advice to local and overseas clients on a wide range of contentious and non-contentious issues. She specialises in development of international trade mark portfolios and strategies and policies for corporate clients for creation, use and protection of trade marks, as well as oppositions work. Joanne has been recognised as an IP Star for trade mark prosecution in Managing Intellectual Property 2019/20 and is ranked in the IP Stars Top 250 Women in IP.
Full Bio

Joanne's tertiary studies in marketing, business development and management, together with specialist IP knowledge, ensures commercial pragmatism in her assistance to clients. Joanne represents a robust network of global brand names including a major medical devices corporation, a USA consumer products group and an international electronic publishing company. Joanne also has close working relationships with leading IP law and attorney firms in China, Europe, Canada and the USA.

As a senior partner, Joanne has led the trade marks group for many years and played an integral part in the team upholding its Tier 1 ranking for prosecution from Managing Intellectual Property (MIP) for the past five years. The team was also Highly Recommended by WTR for Trademark Prosecution and Strategy in 2017 and 2018.   

Clients commend Joanne for her timely but thorough and creative approach to difficult IP cases, thinking strategically and developing neat and commercial solutions. She also has a great talent for smoothly negotiating and achieving settlement of oppositions and contentious matters, with her assertive communication and leadership skills and a clear focus on the matters at hand.

Since 2016 Joanne has been ranked by MIP in the IP Stars Top 250 Women in IP worldwide, and one of the eight leading IP women practitioners within Australia. Joanne received the following client commendation after her 2019 ranking announcement:

".....I can’t think of anyone more deserving..... All I have ever seen from Joanne is a wonderfully kind professional, who is so passionate about her job. We are all very fortunate to find such a person who cares deeply about her clients and their needs.”

World Trademark Review has once again acknowledged FB Rice as a leading firm in its 2020 rankings with Joanne also being individually acknowledged for her trade mark expertise. WTR 1000 2020 described the firm as follows:

“…..In business for 70 years, the independent FB Rice has incredible depth and, most importantly, adds tremendous value. Effective communications ensure clients are ever up to date with the status of their files and creativity in problem solving means that few, if any, requests are impossible. The team is also a great corporate citizen that exemplifies a caring culture towards clients and employees.”

The 2019 Experts Guide to the World’s Leading Women in Business Law has also included Joanne within its trade mark list for Australia as chosen by her peers.

Joanne is known within the firm for her pro bono work with clients such as Cystic Fibrosis Australia, The Smith Family and Westmead Hospital.

Joanne is a registered Australian and New Zealand Trade Marks Attorney.

"Many Australian businesses look to China as offering opportunities for business growth both in China and globally. China is recognised as a complex and challenging market, however businesses trading successfully with China tend to be more competitive both domestically and in the international market in response to those learnings."
"Businesses which spend time and money on creating, developing and promoting their brands recognise that trade marks are valuable commercial assets, and registration of their marks is an essential part of their IP strategy."
"The China market continues to grow and innovate, and an important step for any commercial entity is to ensure that their trade marks are protected there. Trade Marks are a key tool that should underpin every organisation's assets, no matter their size or business strategy."
"Obtaining appropriate trade mark registration is a strategic process, to meet legal requirements, ensure freedom to use without infringing the rights of others, to place others on notice of IP rights and to provide strong, enforceable rights against infringers. Protection should be part of what a business is doing, reflecting the level of importance of marks and brands, and the level of determination to protect those rights."
Education & Industry Expertise


  • Bachelor of Arts from the University of Sydney
  • Master of Commerce from the University of New South Wales
  • Diploma of Laws from Solicitors Admission Board

Key Areas of Expertise

  • Green technology products
  • Jewellery design and manufacture
  • Automotive parts and accessories
  • Pharmaceutical and veterinary products

Industry Focus

  • Trade Marks
Professional Affiliations
  • Registered Trade Marks Attorney
  • Solicitor of the Supreme Court of New South Wales
  • Fellow of the Institute of Patent and Trade Mark Attorneys of Australia (IPTA)
  • Member of International Trade Mark Association
  • Member of the Intellectual Property Society of Australia and New Zealand (IPSANZ)
  • Member of the Law Society of New South Wales
  • Member of the Women’s Law Association of NSW, Inc
  • Member of the Australian Institute of Company Directors