Patent & Trade Mark
Joanne Martin
Joanne Martin

Level 23, 44 Market Street
Sydney NSW 2000
Tel +61 2 8231 1030
Fax +61 2 8231 1099
Recent Publications
22 May 2018
We are delighted with the news that so many of our Partners have been singled out as IP Stars by leading intellectual property magazine Managing Intellectual Property (MIP).

16 Apr 2018
A registered mark provides a number of benefits; the right to exclusive use of the mark for the goods and services covered, the right to sue for infringement, as a deterrent to competitors from using the same or similar mark, and as a hurdle to registration of similar marks by competitors. The question is which version of the mark should be registered to maximise these benefits? It is a strategic decision and one that is useful to discuss with your trade mark attorney to ensure the best outcomes.

26 Feb 2018
ASEAN is a region of rapidly developing economies. For companies who wish to enter the Asian and ASEAN markets, whether for product manufacture or sales of products and services, the most effective strategy is to file key marks very early.

Joanne has worked in trade marks for over 25 years, providing advice to local and overseas clients on a wide range of contentious and non-contentious issues. She specialises in the development of international trade mark portfolios, and strategies and policies for corporate clients for creation, use and protection of trade marks, as well as oppositions work. Her tertiary studies in marketing, business development and management, together with specialist IP knowledge, ensures commercial pragmatism in her assistance to clients. Joanne represents a robust network of global brand names including a major medical devices corporation, a USA consumer products group and an international electronic publishing company. Joanne also has close working relationships with leading IP law and attorney firms in China, Europe, Canada and the USA.

As the leader of our Trade Marks group, Joanne has led the team to a Tier 1 ranking for prosecution from Managing Intellectual Property (MIP) for the past four years. The team was also Highly Recommended by WTR for Trademark Prosecution  and Strategy in 2017 and 2018.   

Clients commend Joanne for her timely but thorough and creative approach to difficult IP cases, thinking strategically and developing neat and commercial solutions. She also has a great talent for smoothly negotiating and achieving settlement of oppositions and contentious matters, with her assertive communication and leadership skills and a clear focus on the matters at hand.

In 2016, 2017 and 2018 Joanne was ranked by MIP in the IP Stars Top 250 Women in IP worldwide, and one of the eight leading IP women practitioners within Australia. MIP's 2018 IP Stars included the following client commendations:

" .....Joanne Martin knows all about portfolio management and her advice is "always prompt and strategic", according to a client who adds: "FB Rice have consistently provided expert advice while controlling costs."

WTR 1000 - The World's Leading Trademark Professionals 2018 included the following commentary:

“…..FB Rice is well equipped for the ever-increasing globalisation of IP rights. It understands the way in which issues can extend across international borders and the importance of a watertight worldwide strategy….. The outward-looking Joanne Martin knows the ins and outs of the trademark filing process in China, South Korea and across the Association of Southeast Asian Nations as well as anyone. She is a discerning portfolio manager who lets nothing escape her eagle eye.”

Joanne is known within the firm for her pro bono work with clients such as Cystic Fibrosis Australia, The Smith Family and Westmead Hospital.

Joanne is a registered Australian and New Zealand Trade Marks Attorney located in our Sydney office.

  • Bachelor of Arts from the University of Sydney
  • Master of Commerce from the University of New South Wales
  • Diploma of Laws from Solicitors Admission Board
Key Areas of Expertise
  • Green technology products
  • Jewellery design and manufacture
  • Automotive parts and accessories
  • Pharmaceutical and veterinary products
Industry Focus

Professional Affiliations

  • Registered Trade Marks Attorney
  • Solicitor of the Supreme Court of New South Wales
  • Fellow of the Institute of Patent and Trade Mark Attorneys of Australia (IPTA)
  • Member of International Trade Mark Association
  • Member of the Intellectual Property Society of Australia and New Zealand (IPSANZ)
  • Member of the Law Society of New South Wales
  • Member of the Women’s Law Association of NSW, Inc
  • Member of the Australian Institute of Company Directors