Patent & Trade Mark
Level 23, 44 Market Street
Sydney NSW 2000
Tel +61 2 8231 1030
Fax +61 2 8231 1099
Joanne Martin – Partner
Joanne Martin is a partner in the Sydney Trade Marks team. She has worked in trade marks for over 25 years, providing advice to local and overseas clients on a wide range of contentious and non-contentious issues. She specialises in development of international trade mark portfolios and strategies and policies for corporate clients for creation, use and protection of trade marks, as well as oppositions work. Since 2016 Joanne has been ranked by MIP in the annual IP Stars Top 250 Women in IP worldwide.
Full Bio

Joanne's tertiary studies in marketing, business development and management, together with specialist IP knowledge, ensures commercial pragmatism in her assistance to clients. Joanne represents a robust network of global brand names including a major medical devices corporation, a USA consumer products group and an international electronic publishing company. Joanne also has close working relationships with leading IP law and attorney firms in China, Europe, Canada and the USA.

As the leader of our Trade Marks group, Joanne has led the team to a Tier 1 ranking for prosecution from Managing Intellectual Property (MIP) for the past five years. The team was also Highly Recommended by WTR for Trademark Prosecution  and Strategy in 2017 and 2018.   

Clients commend Joanne for her timely but thorough and creative approach to difficult IP cases, thinking strategically and developing neat and commercial solutions. She also has a great talent for smoothly negotiating and achieving settlement of oppositions and contentious matters, with her assertive communication and leadership skills and a clear focus on the matters at hand.

Since 2016 Joanne has been ranked by MIP in the IP Stars Top 250 Women in IP worldwide, and one of the eight leading IP women practitioners within Australia. MIP's 2018 IP Stars included the following client commendations:

" .....Joanne Martin knows all about portfolio management and her advice is "always prompt and strategic", according to a client who adds: "FB Rice have consistently provided expert advice while controlling costs."

WTR 1000 - The World's Leading Trademark Professionals 2018 included the following commentary:

“…..FB Rice is well equipped for the ever-increasing globalisation of IP rights. It understands the way in which issues can extend across international borders and the importance of a watertight worldwide strategy….. The outward-looking Joanne Martin knows the ins and outs of the trademark filing process in China, South Korea and across the Association of Southeast Asian Nations as well as anyone. She is a discerning portfolio manager who lets nothing escape her eagle eye.”

Joanne is known within the firm for her pro bono work with clients such as Cystic Fibrosis Australia, The Smith Family and Westmead Hospital.

Joanne is a registered Australian and New Zealand Trade Marks Attorney.

"Many Australian businesses look to China as offering opportunities for business growth both in China and globally. China is recognised as a complex and challenging market, however businesses trading successfully with China tend to be more competitive both domestically and in the international market in response to those learnings."
"Businesses which spend time and money on creating, developing and promoting their brands recognise that trade marks are valuable commercial assets, and registration of their marks is an essential part of their IP strategy."
"The China market continues to grow and innovate, and an important step for any commercial entity is to ensure that their trade marks are protected there. Trade Marks are a key tool that should underpin every organisation's assets, no matter their size or business strategy."
"Obtaining appropriate trade mark registration is a strategic process, to meet legal requirements, ensure freedom to use without infringing the rights of others, to place others on notice of IP rights and to provide strong, enforceable rights against infringers. Protection should be part of what a business is doing, reflecting the level of importance of marks and brands, and the level of determination to protect those rights."
Education & Industry Expertise


  • Bachelor of Arts from the University of Sydney
  • Master of Commerce from the University of New South Wales
  • Diploma of Laws from Solicitors Admission Board

Key Areas of Expertise

  • Green technology products
  • Jewellery design and manufacture
  • Automotive parts and accessories
  • Pharmaceutical and veterinary products

Industry Focus

  • Trade Marks
Professional Affiliations
  • Registered Trade Marks Attorney
  • Solicitor of the Supreme Court of New South Wales
  • Fellow of the Institute of Patent and Trade Mark Attorneys of Australia (IPTA)
  • Member of International Trade Mark Association
  • Member of the Intellectual Property Society of Australia and New Zealand (IPSANZ)
  • Member of the Law Society of New South Wales
  • Member of the Women’s Law Association of NSW, Inc
  • Member of the Australian Institute of Company Directors