Joanne's tertiary studies in marketing, business development and management, together with specialist IP knowledge, ensures commercial pragmatism in her assistance to clients. Joanne represents a robust network of global brand names including a major medical devices corporation, a USA consumer products group and an international electronic publishing company. Joanne also has close working relationships with leading IP law and attorney firms in China, Europe, Canada and the USA.
As a senior partner, Joanne has led the trade marks group for many years and played an integral part in the team upholding its Tier 1 ranking for prosecution from Managing Intellectual Property (MIP) for the past five years. The team was also Highly Recommended by WTR for Trademark Prosecution and Strategy in 2017 and 2018.
Clients commend Joanne for her timely but thorough and creative approach to difficult IP cases, thinking strategically and developing neat and commercial solutions. She also has a great talent for smoothly negotiating and achieving settlement of oppositions and contentious matters, with her assertive communication and leadership skills and a clear focus on the matters at hand.
Since 2016 Joanne has been ranked by MIP in the IP Stars Top 250 Women in IP worldwide, and one of the eight leading IP women practitioners within Australia. Joanne received the following client commendation after her 2019 ranking announcement:
".....I can’t think of anyone more deserving..... All I have ever seen from Joanne is a wonderfully kind professional, who is so passionate about her job. We are all very fortunate to find such a person who cares deeply about her clients and their needs.”
WTR 1000 - The World's Leading Trademark Professionals 2018 included the following commentary:
“…..FB Rice is well equipped for the ever-increasing globalisation of IP rights. It understands the way in which issues can extend across international borders and the importance of a watertight worldwide strategy….. The outward-looking Joanne Martin knows the ins and outs of the trademark filing process in China, South Korea and across the Association of Southeast Asian Nations as well as anyone. She is a discerning portfolio manager who lets nothing escape her eagle eye.”
Joanne is known within the firm for her pro bono work with clients such as Cystic Fibrosis Australia, The Smith Family and Westmead Hospital.
Joanne is a registered Australian and New Zealand Trade Marks Attorney.
"Businesses which spend time and money on creating, developing and promoting their brands recognise that trade marks are valuable commercial assets, and registration of their marks is an essential part of their IP strategy."
"The China market continues to grow and innovate, and an important step for any commercial entity is to ensure that their trade marks are protected there. Trade Marks are a key tool that should underpin every organisation's assets, no matter their size or business strategy."
"Obtaining appropriate trade mark registration is a strategic process, to meet legal requirements, ensure freedom to use without infringing the rights of others, to place others on notice of IP rights and to provide strong, enforceable rights against infringers. Protection should be part of what a business is doing, reflecting the level of importance of marks and brands, and the level of determination to protect those rights."