The amendments are designed to streamline the administration of Australia’s IP system. For trade mark owners, as of 24 February 2019, an amendment to section 93 of the Trade Marks Act 1995 (the Act) reduces the grace period for which a trade mark will become vulnerable to removal or partial removal (limitation) for non-use. It should be noted that this applies to trade marks filed from 24 February 2019 onwards and is not retrospective.

Prior to this amendment, section 93(2) of the Act stipulated that a non-use action under section 92(4)(b) could only be filed when a trade mark had been on the Register for a period of five years from the filing date, and not been in use for all of the goods or services covered by the registration for a continuous period of three years prior to the filing of the non-use application.

The five year requirement has now been amended so that a registered mark will become vulnerable to attack after three years. However, rather than being calculated from the filing date (previously the deemed registration date), for trade mark owners, the clock will start ticking from the date the trade mark is entered on the Register as having obtained registration.

Trade mark use and defending a non-use action

As a trade mark rights holder may need to demonstrate use of a registered mark earlier than previously the case for those marks which are registered expeditiously, it is pertinent to consider the type of use and evidence required to defend a removal action in Australia.

The use must be:

  • use or authorised use in Australia as a trade mark, that is, as a badge of origin to indicate trade source
  • in respect of the relevant goods and/or services for which the mark is registered
  • in good faith and not token use for the purposes of simply protecting a registration from attack for non-use
  • in a commercial sense for the purposes of trade in the products/services

The use must also be of the trade mark as registered and without additions or alterations that substantially affect the identity of the mark.

It has been shown that even a small amount of use in Australia may meet the criteria of genuine commercial use but evidence of such should be dated within the relevant three year period ending one month prior to the date the removal action was filed and may include:

  • invoices
  • packaging
  • printed matter
  • online use (directed to Australian consumers)
  • advertising materials
  • sales and advertising figures

If a non-use action is filed in respect of all of the goods and/or services and the owner can only show use in respect of some goods or services then the registration may be maintained for the goods/services for which use can be demonstrated. The Registrar, however, has a discretion to allow a mark to remain on the Register even where use cannot be shown but public interest considerations apply, such as in the case of famous marks with residual reputation and use of another mark may result in confusion amongst consumers. The Act provides for rebuttal of a non-use action on the basis of circumstances that proved an obstacle to use but these are exceptional and should not be relied upon.

It is recommended that trade mark owners seek advice from a trade mark attorney on strategy for maintaining registered trade mark rights and defending or filing non-use actions.