Branding in 3 easy steps...
Date:
25 August, 2011
When branding a product, a service or your company, the following three boxes need to be ticked for peace of mind.
When branding a product, a service or your company, the following three boxes need to be ticked for peace of mind:
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Check that your brand has good marketing potential: that it is easy to say, easy to recall and easy to protect.
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Check the brand for cultural sensitivities, that it cannot be easily parodied and has no adverse meanings or implications.
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Check that your brand is different from your competitors' brands, that it is free for you to use and able to be registered as a trade mark.
Why apply for trade mark registration for your brand?
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A trade mark application reserves the brand while you are preparing for launch
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Registration gives exclusive right to use the trade mark throughout Australia
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Registration is an easily enforceable right against copying
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Registration is a property right which may be licensed or sold
How can your trade mark adviser help you?
A trade mark attorney can provide valuable assistance at the time of choosing a new brand: will advise on registrability, will simplify the searching and registration process for you and give guidance should you need to obtain registration overseas.
Questions?
Give us a call on 02 8231 1000 or email us at trademarks@fbrice.com.au. We look forward to the opportunity to work with you.