Creating your commercialisation game plan

FB Rice is involved with the IPBC Australasia 2022 session titled “Creating your commercialisation game plan” at 9.30am. Having a keen eye for new business opportunities, flexibility in approach and a commercial mindset is vital for ensuring your IP will benefit the wider enterprise. Experts share their top tips on how to achieve success.

Brett Lunn will be moderating the session, along with a panel of IP experts, including: Anna Grocholsky (Director, Commercialisation, The Heart Research Institute), Hishani Prabaharan (IP Manager, CSIRO), Katherine Rock (Head of Patents, Xero), John Walker (Senior Consultant, Dennemeyer). The session will cover the following:

  • What prevents most businesses from commercialising their IP?
  • Wins and losses - lessons learned from practical experience
  • Managing the creator vs commercial mindset
  • Creating a game plan for bringing your tech to the world

What do you think prevents most businesses from commercialising their IP?

Visit the FB Rice booth during the networking sessions to cast your vote and enter our competition to be in the draw to win some great prizes.

Meet our team attending IPBC

Brett Lunn is the managing partner of FB Rice, and one of Australia’s most experienced and pragmatic intellectual property specialists. Having moved largely to an advisory capacity in recent years, Brett specialises in providing strategic advice in the corporate sphere, advising a range of businesses from corporations and SMEs to start-ups and research institutions.

Connie Merlino is a partner of the firm and heads our Sydney computing and electronics team. She specialises in patent specifications in a range of ICT technologies, her experience covers areas such as software, telecommunications and data communications, security, databases and imaging. Connie was recently recognised in the MIP Top 250 Women in IP Worldwide 2022.

Ian Rourke is a partner in our Melbourne biotechnology team. He prepares and prosecutes patent applications internationally, evaluates the external patent landscape and intellectual property positions of competitors and conducts complex patent invalidity, infringement, due diligence and freedom-to-operate analyses. Ian has a substantial Australian client base including universities, research institutes, listed companies, and start-up companies.

John Landells is a partner in our Sydney chemistry team. John is focused on understanding the commercial and business objectives underpinning his client’s drive to seek patent assets, and committed to ensuring patent strategies are tailored to align with his client’s commercial objectives to deliver commercial value and outcomes for his clients.

Madeleine Kelly is a partner in our Melbourne engineering team. Her practice includes providing strategic advice and building and managing IP portfolios in areas of technology including fintech, AI, electronics, telecommunications, medical devices and e-health. Madeleine was recently recognised in the IAM Global Leaders list for 2022.

Rachel Hooke is a partner in our Sydney medical technology team and heads both the medical technology and China business teams. With over 20 years of experience, clients appreciate Rachel’s experience and ability to see the bigger picture to ensure any IP strategy aligns with their commercial goals. Rachel is recognised in the MIP Top 250 Women in IP Worldwide 2021.