FB Rice is excited to expand our local service offering in New Zealand by welcoming Matt Adams, special counsel in our engineering team. With nearly 30 years of experience as a patent attorney working in Wellington, Matt has a reputation not just in New Zealand but across the globe for achieving the best commercial outcomes for his clients.

Matt has been successful in leveraging the IP of a diverse range of clients, some of which include: pre-revenue start-ups, SMEs, universities, Crown Research Institutes, and multi-national corporations. His personable approach means that he works closely alongside his clients to understand their commercial drivers to deliver a tailored IP strategy.

Meet Matt Adams

Special Counsel based in Wellington, New Zealand
His key areas of expertise include patents and designs in computer and electrical sciences, in fields such as film special effects, cyber-physical systems, big data, unified communication, cloud computing, networking technology, business methods, fintech, robotics, and artificial intelligence.
Find out more about Matt Adams' expertise

At FB Rice, we understand the importance of diversity and inclusion. With the recent appreciation for Māori culture, Te Reo Māori, the native language of New Zealand has been revitalised. Te Reo Māori is being increasingly acknowledged as an important part of the country's New Zealand heritage. Matt Adams is passionate about New Zealand’s indigenous culture and recognises the language’s revitalisation, therefore he is currently learning Te Reo Māori to further expand his understanding and client service offering.

I’m really excited to join the FB Rice team. I love the culture, values, and depth of talent here. It means we can provide an exceptional service to our clients through a combination of outstanding intellectual capability, creativity and commercial insight”.

- Matt Adams, Special Counsel

The onboarding of Matt Adams in New Zealand follows the relocation of one of our trade marks attorneys, Natalie McOscar, who moved from Sydney to Christchurch in 2021. Additionally, a number of FB Rice team members split their time between New Zealand and Australia.

“We’re so pleased to further expand our Asia-Pacific service offering. With several clients based in New Zealand doing amazing things, it was an obvious yet strategic decision to have some of our team members placed on the ground so enabling us to deliver a premium service to these and new potential NZ clients”.

Brett Lunn, Managing Partner.

About FB Rice

At FB Rice client experience is at the forefront of what we do. Our dedication to providing clients with the highest standard of service while working with them as equal partners has resulted in us winning ‘Best Specialist IP and Related Services Firm’, 'Best CX Firm: Specialist IP & Related Services', and 'Most Innovative Specialist IP & Related Services Firm' at the recent Client Choice Awards 2022.

As Australia’s most trusted intellectual property firm, we combine world-leading expertise across biotechnology, chemistry, computer and electrical sciences, engineering and medical technology with integrity and determination to help clients achieve their goals.

We pride ourselves on our expertise and our ability to make our clients feel comfortable and respected at every stage of the process. We’re real people who build partnerships based on trust by being open, approachable and totally focused on clients’ needs.

At FB Rice, we champion innovation and create value.