We are so excited to announce we have won at this year’s Client Choice Awards across three award categories. It is with great thanks to our clients for the recognition, beaton for conducting the independent research, and the team at FB Rice for delivering a superior service to our clients.

We have been recognised for both our client experience and innovation, in receiving the following awards:

  • Best Specialist IP & Related Services Firm
  • Most Innovative Specialist IP & Related Services Firm
  • Best CX Firm Specialist IP & Related Services Firm
Client Choice Awards 2022_FB Rice

Having won in the Most Innovative and Best CX categories in addition to the Best Specialist IP & Related Services category is truly an honour. Throughout the global crisis, the team at FB Rice has worked hard to stay true to our purpose of ensuring our clients receive the best client experience.

“Our core “CHAT” values underpin everything we do; we choose to Continuously Grow, Help others, be Approachable and work as a Team. These values support our commitment to diversity and inclusion, which positively impacts our client experience.” - Brett Lunn, Managing Partner.


This marks the fifth year we have won the Best Specialist IP & Related Services Firm award (previously named Best IP Specialist), and the sixth year in a row we have won at the Client Choice Awards. We were privileged to win the award “Niche Firm Leader” in 2017 before there was an IP-specific category.

With over 15,000 pieces of client feedback submitted as part of beaton’s independent research process, it is those firms that can differentiate themselves and offer superior client experience who achieve success in the Client Choice Awards and in business. Once again, thank you to our clients for being part of beaton’s independent research process, and enabling this incredible recognition.

“As Managing Partner, one of the best things about my role is leading a fantastic client focused team, and working with clients to commercialise IP for the benefit of the broader community. Our mission is to inspire our attorneys and staff to best serve our clients as they navigate what can be the complex world of IP”, said Brett Lunn.


The full list of winners published on 31 March 2022 is available via The Australian Financial Review and Client Choice Awards.

See our awards page for other accolades and recognition via the link below.