The Export Market Development Grants (EMDG) application process has just opened and it coincides with the announcement of some changes to the program. See how these changes might affect you in our summary provided below.
Effective 1 July 2021 the EMDG program is changing. Now businesses that intend to undertake promotional activities will apply for a grant before conducting the activities. If an application is successful the business will enter into a grant agreement with AusTrade, and payment will be made upon the satisfaction of milestones set out in the agreement. Grantees will still be required to spend an equal amount of their own money on any eligible expense (50% of the total expense).
There are three tiers of grant agreements that are designed to provide varying levels of support, and to align with the business’ stage of exporting.
For Tier 1 you will need to be ready to start exporting. For Tiers 2 and 3 you will have already exported. You can apply for any tier level that suits your organisation and you do not have to progress through each tier.
For all applicants, the new application process will require applicants to submit a ‘plan to market’ that details the targeted market of the promotional activities that are to be conducted, and their purpose. Applications open on 16 August 2021 and close on 30 November 2021.
The new EMDG program aims to provide greater certainty to those undertaking promotional activities, and give assurance that expenditure will be reimbursed. This prospective approach to grants has necessitated the creation of milestone payments, with payment made upon satisfaction of the milestones set out in the grant agreement. The new process will proceed as follows:
The changes to the EMDG program will provide greater assurance to exporters, but will require them to take more care in preparing and lodging their grant applications.