You spend your days innovating, building, and creating. That’s your job. Ours is protecting and growing the value of what you’ve built.

Chances are, you don’t have the time to become an expert in intellectual property (IP). But the reality is, IP is central to your commercial success. It’s how your discoveries are safeguarded. It’s how value is realised. And it’s how your company stands out in a competitive market. That's where we come in.
At FB Rice, we’re passionate about helping businesses of all sizes protect, commercialise, and strategically leverage their IP. Whether you’re just starting out or managing a complex portfolio, we’ll help ensure your IP strategy aligns and supports your business goals to turn your IP into a business asset.

IP Advisory

"The IP Advisory service will provide practical guidance and commercial advice on all aspects of intellectual property, ensuring that clients' IP strategies align with and support their business goals. The offering complements our world class IP, searching and R&D tax consulting services, allowing us to work strategically with clients on how they can use IP to drive company outcomes.”
Brett Lunn, Managing Partner
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IP Advisory

"As patent attorneys, we have the privilege of working with people on the cutting edge of innovation. Seeing the success of clients who are able to leverage their IP to achieve their business goals is incredibly fulfilling."
Helen Mutimer, Head of IP Advisory
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A Strategic Approach to IP

Our IP Advisory team works hand-in-hand with our world-class IP, Search, and R&D tax specialists to offer holistic, outcome-driven strategies. We don’t just help you secure rights—we help you use them to achieve your business goals.

No two companies are the same and we tailor every IP strategy to fit:

  • Your business objectives – sale, M&A, licensing, valuation, capital raises, or preparation for due diligence
  • Your stage of growth – from start-ups to mature enterprises
  • Your budget – ensuring your investment in IP is targeted and efficient
  • Your R&D pipeline – aligning protection with innovation
  • Your goals – both short-term and long-term
  • Your market environment – including competitor activity and technology maturity

A fit-for-purpose IP strategy should accelerate growth, differentiate your business, and keep your efforts focused on what truly matters. It ensures internal and external stakeholders are aligned. It keeps your IP spend strategic. And it evolves with your company, just like your products and goals do.

Some IP strategies are built to defend. Others are designed to create space for growth. We help you decide which mix works best based on:

  • The level of competition in your market
  • The development stage of your own and competing technologies
  • The registerable (patents, trademarks, designs) and unregistrable (copyright, trade secrets) IP that exists within your business

An effective IP strategy doesn’t sit on a shelf. It’s an active business tool. It helps you raise money. It gives confidence to investors during due diligence. It underpins your value.

Intangible assets are the hidden gems that power our knowledge-driven global economies. A 2023 report by long time purveyor of intangible asset trends, Ocean Tomo, found that intangible assets represent, on average, 90% of company’s value, compared with just 17% in 1975. As an intangible asset, IP is incredibly powerful. Understanding your IP provides competitive advantage.

How We Help

Our experts become an extension of your team—bringing the deep IP, industry, and commercial expertise needed to craft a strategy that genuinely drives results. Whether you're protecting a single innovation or managing an international portfolio, we’re by your side with insight, clarity, and action.


What Our Clients Say

Our IP Advisory team will help you achieve your goals.
Let’s Build a Strategy That Works for You
Get in touch to start a conversation about how FB Rice can help.